On This Day in Pink History… 6th August 2012, Pink was announced as the new face of CoverGirl
Covergirl makeup has found its latest spokeswoman in an unlikely pop star — P!nk.
The fearless musician, who has defied traditional beauty standards in the past, is set to bring a different look to the makeup company, which has typically stuck to All-American spokeswomen for their brand. For example, P!nk’s fellow Covergirls include Taylor Swift, Ellen DeGeneres and Drew Barrymore, who are all noticably less risque than the “Stupid Girls” singer. But, that’s exactly what P!nk has joined Covergirl to do. Her campaign is set to celebrate “beauty with an edge.”
“P!nk is a powerful and provocative role model, who has always been an advocate of individualism and making no apologies for who you are. That combination of irreverence and integrity is exactly what the Covergirl brand loves about her and identifies with,” Esi Eggleston Bracey, VP and General Manager of Covergirl, said in a statement.
P!nk’s first print ad for a new Covergirl mascara has already been shot. The campaign is set to debut in fall of this year.
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