On This Day in Pink History… 22nd August 2008, So What music video premiered on FNMTV
In 2008, Pink teamed up with Dave Meyers (who she also worked with for previous music videos such as There You Go, Most Girls, You Make Me Sick, Get The Party Started & Don’t Let Me Get Me), to shoot the new video for the debut single from her fifth studio album, Funhouse.
The video begins in a tattoo parlour, Pink is getting a tattoo of a red void mark on her arm across an existing tattoo before the scene cuts to Pink riding down Sunset Boulevard on a lawnmower and drinking alcohol. Pink is then shown entering Guitar Center browsing guitars. She pretends to play before attempting to smash it into the ground, but she is restrained by a store clerk which leads to them engaging in a fight. Pink is shown cutting down a tree engraved with her real name and her estranged husband’s names with a chainsaw. She cries on the chainsaw, while telling herself that she is all right, right before the tree falls and nearly crushes her neighbor. After this, Pink is sitting in a bar after losing her table to Jessica Simpson, accompanied by a man who is playing the drums out of glasses. The next scene goes to Pink on a motorbike, while a newly wedded couple in a car pull up beside her and wave and smile at her. Jealous and outraged at the happy newlyweds, Pink is shown throwing objects at the car and popping the blown up condoms used to decorate the vehicle, before climbing onto it and playfully (albeit violently) attacking the vehicle. Pink is then shown stripping on the red carpet, surrounded by photographers, she takes off her jacket to reveal her (blurred) nude body. The paparazzi all snap photos of her as she does choreography from Michael Jackson’s video for “Thriller” naked, but more akin to Austin Powers 2. Then while getting her hair done, her stylist applies hairspray, as Pink turns on her cigarette lighter, accidentally setting her hair on fire. Also shown are two men urinating in beer bottles, which they give to Pink, however Pink passes them to two guys walking past her. They drink it and then realizing what it is, spit it out in disgust. Finally, Pink is shown surrounded by men and women in their underwear engaging in a pillow fight. The video then cuts between all the scenes shown in the video before ending with Pink poking her tongue at the camera with her husband. Pink is also shown performing the song in concert near the end. Pink’s husband Carey Hart makes cameos throughout the video, such as a scene where they are talking as newspaper headlines flash behind them. Producer Butch Walker also makes a cameo. Pink has stated that Hart had not heard the song prior to arriving for the video shoot. The video was ranked on VH1 as the 3rd best music video of 2008 on the Top 40 Videos of 2008. On Facebook it was the second favorite video of 2008. The scene from the video where Pink’s hair is set on fire is censored on MTV UK and its sister channels. That scene is replaced with other short clips from the video